Generative Engine Optimization — GEO — is the practice of structuring your online presence so that AI-powered answer engines like Google’s AI Overviews, ChatGPT, and Bing Copilot cite your business when someone asks a question your service answers. For HVAC companies in Lowell, Massachusetts, that means showing up when a homeowner in the Acre neighborhood types “best heating company near me” into an AI assistant and gets a direct recommendation — not just a list of blue links. If your competitors are already being cited and you’re not, you’re losing work you never even knew was available.
